Established in February 2010, Neolay has already gone on to great success. Based in Croydon, Neolay provide their rubber products throughout the whole of the UK and the positive feedback they have received is a testament to the quality of their products and work ethic.
Neolay manufacture a range rubber chippings, rubber bark and rubber crumb to a wide range of clients that include schools, landscape gardeners, architects, botanical projects and local councils. Neolay know that their success comes from their extremely competitive prices, stock availability and the standard of service. Unlike their competition, Neolay have their own on site tyre recycling facility and therefore have the ability to make rubber chipping, bark and crumb on demand. Without any need to import, customers using Neolay won’t have to suffer from the long delays many companies had to go through due to low stock availability last year.
Rubber chippings, bark and crumb have so many fantastic uses from turf enhancement to landscaping to childrens play areas. Developed in the UK using 100% recycled materials, this innovative ground cover from Neolay is long lasting and economical. Unlike many other types of surface, it is not affected by the environment and consequently you save on not having to replace it annually.
For more information on any of these products and their many uses then please visit www.neolay.co.uk or telephone 0203 256 1025. Free samples are available on request.
Neolay was introduced to the market in February 2010 after purchasing the rights and trading name of Brand Market Leader Dunweedin. Our 100% recycled coloured Rubber Bark and Rubber Chip products hold a unique distinction in the marketplace as Neolay becomes the first distributor of its kind in the UK to manufacture its own raw materials and so provide a far stronger stronger stock availability than many of its competitors. In addition to its high quality Rubber Bark and Rubber Chippings products aimed at the playground, landscaping and safety surface markets, Neolay also produces Rubber Crumb, an innovative multipurpose drainage and turf enhancer, as well as producing an uncoloured rubber chipping for the Equestrian Surfacing market. Our cutting edge recycling methods ensure 100% of all the waste rubber we receive is recycled and put to good use in the environment.
Product Development
To ensure Neolay stays at the leading edge of the market into 2011 and beyond as well as being able to always fully guarantee its products Neolay puts its products through stringent testing to meet all relevant British Safety Standards. We have full Rapra UK testing and certification for the Critical Fall Heights of our bark and chippings products. All certification is freely available to end users as it must be to ensure the securing of any School / Council or Government contracts.
The Future’s Green
Neolay will continue to expand its sales teams, its fleet and its plant to meet the growing demands of the market in 2011.
Neolay’s production processes ensure all raw materials used are rendered 100% free of potentially harmful steel or fibre before going through a paint process which also filters for any remaining unwanted by products. Our paints are also a 100% recycled product and are water based to ensure there is no transfer of paints to clothing, as well as being toxin free, carbon neutral and completely fade resistant.
Within the paint processes, the sales and production teams regularly assess the quality of finish to the final product both in terms of appearance and colour. All paint mixtures, water mixtures, temperature settings, machine settings etc are logged and reviewed daily to ensure a consistently high quality of finished product as well as a consistent colour finish.
Marketing
To maintain a high profile in the market place Neolay advertises selectively in the market place across key channels and mediums. We actively target Education, Councils, Local Government, Architects, Builders, Sports Facilities Management, Equestrian, Interior Design, Playground Installers, landscapers, and more. To attack these sectors we have an informative and professional website that mirrors our brochures and advertising themes. Within the website function regular review of adwords and key phrases ensures we are always prominent in searches by new potential clients. Our brochure advertising in each market is reviewed regularly and updated to ensure best fit with the potential buyers within that market, yet at the same time maintaining those consistent themes across all of these sectors to build a strong background brand awareness. We advertise regularly in publications such as Education Design and Build, Horticulture weekly, Building For Leisure, Equitrader, Flying Start, Landscape and Urban Design, Refurb and Renovation, to name but a few. We also increasingly produce direct marketing e-campaigns across all our key market sectors to generate leads and sales and requests for sample products. We have also attended some key exhibitions with our products, most notably in 2010 through Bali and Saltex, but we are seeking to expand this profile going in to 2011 with attendance at more and more key industry events.
In house we also produce regular in house call out campaigns aimed at dropped spend accounts , targeted new business call out campaigns, end of season sales and so forth in addition to developing better and better data management systems, better customer relation systems and better customer interaction.